Multilayer GTM: The New European Playbook Combining PLG, CLG and SLG for Smarter Growth
Multilayer GTM: The New European Playbook Combining PLG, CLG and SLG for Smarter Growth Introduction For years, Go-to-Market (GTM) strategy was treated as a binary choice: you were either Product-Led — focused on self-service and organic growth — or Sales-Led, with commercial teams guiding each step of the journey. More recently, companies with strong user […]
Product-Led Growth: How to Build a Product That Sells Itself
Product-Led Growth: How to Build a Product That Sells Itself, written by Wes Bush, presents a modern and powerful approach to scaling digital businesses: placing the product at the core of the growth strategy. Rather than relying solely on traditional marketing or sales, Bush argues that the product itself should be the main engine for […]
Is PLG Dying — or Finally Growing Up?
In the past few years, Product-Led Growth (PLG) became one of the most overused words in the startup world. The promise was seductive: grow efficiently, scalably, and with the product at the center. Who wouldn’t want that? But here in 2025, I’m starting to hear a new narrative that raises red flags: “PLG didn’t work.” […]