As a Challenge Manager, I specialize in transforming professionals into high-performing talents utilizing advanced tools, best practices, and cultural rituals. Serving as a Transformational Facilitator, I assist companies in revamping and scaling their go-to-market strategies, enhancing market positioning and driving sustainable growth
Bringing over 15 years of experience in Strategic Consulting, Growth Marketing, People Operations, Culture Management, and Project Management, I have successfully driven Marketing-Led Growth (MLG) and Product-Led Growth (PLG) across various industries, including PropTech, TechFin, and FinTech, SaaS | B2B & B2C.
With a global perspective honed through professional experiences in Spain, Italy, Portugal, Chile, Colombia, Brazil, Peru, Argentina, Honduras, Mexico, and Switzerland, I excel at crafting strategies that transcend cultural and geographical boundaries.
Tools: Trello, Notion, Devops, Miro, Responsys, Office, GA, Asana, RD Station, Figma, Hotjar, HubSpot.
Skills: Data Analytics, UX Research, PLG (Product-Lead Growth), MLG (Marketing-Lead Growth), Project Management, CLG (Community-Lead Growth), ABM (Account-Base Marketing), Product Design, PMO (Project Management Office), OKRs Management, Neuromarketing, PMM (Product Marketing Management), PDCA, Kaizen, Blockchain Engineer Beginning, SCRUM, Kanban, CRM, Lifecycle, Digital Marketing, Social Media, Data Protection, CX, CS, Branding, Growth, SEO, HTML, Photography, CryptoFinance, Blockchain, RevOps, Branding.
Spanish, English, Portuguese, Italian.
UNIVERSITY OF CALIFORNIA, IRVINE . International Executive MBA Projects Management
OBS Bsuiness School, SPAIN . Big Data & Analytics
UDACITY . Marketing Digital Nanodegree
PM3 . Product Growth & Product Marketing
BRITISH SCHOOL OF CREATIVE ARTS . Product Designer (UX/UI)
MASSACHUSSETS INSTITUTE OF TECHNOLOGY, MIT Nanodegree . Blockchain and Crypto Applications
CATHOLIC BUSINESS SCHOOL MBA . Cryptofinance & Blockchain
Awards: High Profile by Falconi Consulting; Thesis Award (Subject: PMO Golden Map) in the MBA; Citizenship and Human Rights Award from the Legislative Assembly.
Interests: Reading, Courses, Specializations, certifications, Crossfit, volleyball, Deephouse, Gym, Mountains, French bulldogs, Family, Travels, Photography.
HEAD OF Growth marketing | GTM STRATEGY, LIFECYCLE CAMPAIGNS – (Interim)
SaaS: AI-Powered Tool for SMBs
Interim senior role with a clear mandate: deliver the project successfully within the agreed scope, timeline, and expectations.
I led the creation and go-to-market of Plinng, a SaaS platform designed to simplify digital presence and growth for freelancers and small businesses across Spain and USA. Starting from zero, we built the product, positioning, and growth engine with a strong focus on accessibility, trust, and measurable impact for non-technical founders. Today, Plinng is positioned as a digital ally for SMBs entering or scaling their online presence.
Defined the brand narrative and positioning, translating complex digital marketing into a human, emotional, and actionable value proposition.
Designed and launched the GTM strategy, combining PLG and Community-Led Growth to accelerate trust.
Built the core funnel integrating website, social presence, Google visibility, and performance metrics into a single experience.
Led product-market discovery with real SMBs, shaping roadmap priorities based on behavioral insights, not assumptions.
Implemented content and community loops (UGC, education-driven acquisition, founder-led storytelling) to drive organic growth.
Structured early lifecycle journeys, aligning acquisition, activation, and retention signals from day one.
Impact Goal:
Position Plinng as the reference digital platform for SMBs in Spanish-speaking markets, scaling through trust, community, and product simplicity.
🎯 Skills: Product Marketing (PMM) | Growth Strategy | GTM Execution | Data-Driven Experimentation | Branding Positioning | Sales Enablement | Customer Lifecycle | B2B SaaS
HEAD OF PRODUCT, MARKETING & CUSTOMER GROWTH | GTM STRATEGY, PLG, LIFECYCLE CAMPAIGNS, AI TOOLS
PropTech: Online Architecture and Life Design
I recently concluded a high-impact chapter at Upik | Arquiteto de Bolso, where I built and led the Growth & Marketing division, launched a PLG engine that drove a 40% increase in ARR and cut CAC by 42%, and helped position the brand as a reference in AI-powered interior design. With the company now shifting to a hybrid hub model in Brazil, I’m open to global opportunities where I can help scale products, teams, and long-term impact.
Impact Goal: Scaling the Product Marketing team to support a 3x business growth by the end of 2025.
🎯 Skills: Product Marketing (PMM) | Go-to-Market (GTM) | Digital Strategy | Community-Led Growth | Product-Led Growth (PLG) | Customer Engagement | B2B & B2C
HEAD OF GROWTH & MARKETING | GROWTH FRAMEWORKS, REVENUE & BRAND STRATEGY, SCALABLE CAMPAIGNS
ConstruTech: Online Architecture and Life Design
I led the Growth and Marketing strategy for one of the most innovative startups in the industry, focusing on scaling growth, customer acquisition, engagement, and retention.
Key Achievements & Responsibilities:
🎯 Skills: Growth Strategy | Customer Relationship Management (CRM) | Performance Marketing | Lifecycle Marketing | Retention & Engagement | B2B & B2C
ADVISOR OF MARKETING | MARKETING TEAM BUILDING, OPS & STRATEGY, GTM, B2B DIGITAL GROWTH, BRANDING
RMaaS: Revenue Management
Main Challenge: Build and establish a high-performance marketing department from the ground up.
🎯 Skills: Marketing Strategy | Revenue Growth | Product Positioning | SEO & Content Marketing | Campaign Management | Market Research | Team Leadership | Customer Engagement | Strategic Partnerships | B2B
PRODUCT & GROWTH EXECUTIVE | GTM STRATEGY, SAAS & B2B/B2C, PLG, PARTNER
Insurtech: Embedded Insurance
Led the go-to-market strategy and scaled the company from zero to a validated MVP in under 4 months, attracting 3 pilot clients and reducing customer acquisition cost (CAC) by 35% through targeted B2B campaigns.
Key Achievements & Responsibilities:
🎯 Skills: Product Strategy | Go-to-Market | Insurtech Innovation | Compliance & Risk | Growth & Retention | Strategic Partnerships | Customer-Centric Culture | B2B & B2C
GROWTH PRODUCT MARKETING EXECUTIVE | SUPERAPP, CRM, DATA-DRIVEN STRATEGY, TECHFIN, B2C
TechFin: Loyalty, Mobile Banking & Card Payment.
Main Challenge: Build and lead the Growth & Marketing Office, scaling go-to-market operations and agile product launches.
Key Achievements & Responsibilities:
🎯 Skills: Product Marketing | Growth Strategy | CRM & Performance Marketing | Go-to-Market (GTM) | Agile & Scrum | Data-Driven Decision Making | B2C
PRODUCT & OPS ADVISOR | REGULATORY STRATEGY, DPO, PMO, LGPD, BAAS, PRODUCT OPS
TechFin: Mobile Banking, Payments, Cards and Banking-as-a-Service (Baas). Note: Company acquired through a joint venture
Main Challenge: Ensure regulatory compliance (LGPD, BaaS, Central Bank), while leading high-impact strategic initiatives and operational expansion.
Key Achievements & Responsibilities:
🎯 Skills: Compliance & Regulatory Strategy | Business Expansion | Performance Evaluation | BaaS | FinTech Operations | Project Management (PMO) | Data Protection (LGPD) | B2B & B2C
HEAD OF PRODUCT OPERATIONS | BAAS, GROWTH STRATEGY, AGILE, MOBILE BANKING, PLG
TechFin: Mobile Banking, Payments, Cards and Banking-as-a-Service (Baas). Note: Company acquired through a joint venture
Main Challenge: Build and scale a Mobile Bank for entrepreneurs, launching a BaaS (SaaS) financial platform and accelerating business growth through innovation, compliance, and operational excellence.
📌 Direct report to the CEO
Key Achievements & Responsibilities:
🎯 Skills: BaaS | Mobile Banking | Payments & Cards | Go-to-Market Strategy | Revenue Growth | Product-Led Growth (PLG) | OKRs & Team Leadership | B2B & B2C
HEAD OF OPERATIONS | PEOPLE & CULTURE, TALENT STRATEGY, SCALING OPS, B2B/B2C GROWTH
TechFin: Mobile Banking, Payments, Cards and Banking-as-a-Service (Baas). Note: Company acquired through a joint venture
Main Challenge: Build and scale a high-performance company culture, implement structured management and hiring processes, and drive 600% team growth in one year.
Key Achievements & Responsibilities:
🎯 Skills: Organizational Growth | People & Culture | Leadership Development | Operations Scaling | Talent Acquisition | Performance Management | B2B & B2C
HEAD OF BUSINESS OPERATIONS | PARTNER, STRATEGY EXECUTION, CHANGE MANAGEMENT, FINANCIAL SERVICES
FinTech: Financial Services and Investment Management
Main Challenge: Lead the development and launch of the first regional Investment Bank, establishing a scalable operational framework and a high-performance leadership culture.
Key Achievements:
📌 Direct report to the CEO.
Key Responsibilities:
🎯 Skills: Business Operations | Change Management | Leadership Development | Strategy Execution | Performance Management | Financial Services | Organizational Growth | B2B & B2C
FOCUSED IMPROVEMENT & INDUSTRIAL PERFORMANCE | LEAN SIX SIGMA, TPM, PMO, OPERATIONAL EFFICIENCY
Food & Beverage Services
Key Responsibilities & Achievements:
🎯 Core Skills: Lean Six Sigma | TPM | Industrial Performance | Process Optimization | Project Management (PMO) | Operational Efficiency | Performance Analytics
STRATEGIC & OPERATIONAL PLANNING – BUSINESS STRATEGY, PMO (EXPANSION)
Transportation & Logistics
Key Responsibilities & Achievements:
🎯 Core Skills: Operations Control (CCO) | Process Optimization | Risk & Compliance (ISO 31000) | Fleet & Logistics Management | Business Strategy | PMO & Project Management | Operational Expansion
GLOBAL TRAINEE – PMO, STRATEGIC PLANNING & RISK MANAGEMENT | LATAM
Mining
Key Responsibilities & Achievements:
🎯 Core Skills: Project Management (PMP) | PMO | Business Strategy | Process Improvement | Strategic Planning | KPI & Performance Management | Risk & Compliance (IPMA B) | Business Development | Team Leadership
GLOBAL STRATEGY CONSULTANT – BUSINESS TRANSFORMATION & PROCESS OPTIMIZATION
Business Consulting
Key Responsibilities & Achievements:
🎯 Core Skills: Strategic Consulting | Business Process Improvement | Lean & Six Sigma | Project & Portfolio Management | Quality Management | Agile & Change Management | Business Development | Performance Optimization